Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720 Exam Questions

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Microsoft MB2-720 Exam Syllabus Topics:

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. You create an event and send invitations to contacts. The cost to attend the event is$200. On which records can you track payments from contacts who confirm their attendance?

A) event response records
B) event registration records
C) event attendance records
D) event activity records

2. How many market segments can a market be segmented into?

A) a maximum of one per media type
B) an unlimited number
C) a maximum of one per media outlet
D) a maximum of one per demographic, psychographic, and geographic characteristic

3. You work for an advertising company. You negotiate special weekday morning television advertising rates for a customer.
How should you record the special rates in Microsoft Dynamics Marketing?

A) Create a rate card that is specific to the customer and includes a daypart for weekday mornings.
B) In the client contact record for the customer, add a rate card that is specific to weekday mornings.
C) Create a rate card that is specific to weekday mornings and then link the rate card to the client contact record for the customer.
D) Create a rate card that is specific to the negotiated rates and set the rate type to Special Rate. Then, link the rate card to the client contact record for the customer.

4. You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?

A) to all approvers at the same time
B) to all approvers in the specified order regardless of the responses
C) to each approver in the specified order until one approver approves the request
D) to each approver in the specified order until one approver rejects the request

5. You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.

A) Select the item and award it to the winning vendor.
B) Mark the winning vendor's response as Awarded.
C) Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
D) Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-
E) Send the event catering RFQ to the prospective vendors.

Solutions: