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Salesforce MC-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Lead Generation & Management	- Forms & Landing Pages 1. Landing page creation and optimization 2. Form handlers and conversion tracking - Prospect Management 1. Segmentation lists and dynamic lists 2. Lifecycle management and nurturing
Topic 2: Administration & Governance	- System Configuration 1. Account Engagement settings and integrations - User Management 1. Roles, permissions, and access control
Topic 3: Data Management & Integration	- Salesforce CRM Sync 1. Data quality and deduplication 2. Field mapping and sync behavior - Automation Data Handling 1. Custom fields and segmentation logic 2. Importing/exporting prospect data
Topic 4: Marketing Automation	- Engagement Studio 1. Nurture campaign design 2. Automation rules and drip programs - Scoring & Grading 1. Scoring models configuration 2. Grading profiles and qualification rules
Topic 5: Reporting & Analytics	- B2B Marketing Analytics 1. Dashboards and insights interpretation - Engagement Metrics 1. Email performance tracking 2. Campaign reporting and ROI analysis
Topic 6: Account Engagement Fundamentals	- Platform Overview & Terminology 1. Lifecycle and engagement model 2. Pardot / Account Engagement concepts (prospects, visitors, leads)

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

Which action removes the [[crm_deleted]] flag from a prospect record?

A. Re-submitting a form by a prospect
B. Removing the prospect from the Marketing Cloud Account Engagement recycle bin
C. Undeleting the record in Salesforce
D. Unchecking "CRM Deleted- on the prospect record

Reveal Solution Discussion 0

Correct Answer: C 🗳️