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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
| Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - BlueKai Core Tag deployment - Server-to-server integration - Mobile SDK integration |
| Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Offline match integration - Oracle ID Graph concepts |
| Reporting & Optimization | 15% | - Audience profile and discovery reports - Performance analysis and optimization - Site Hits and Inventory reports |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Identify the dependencies and data sources for a local campaign.
- A. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
- B. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
- C. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
- D. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
- E. Dependency: Custom audiences pixel, Data Sources: 1st party offline data
Correct Answer: A 🗳️
Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
- A. 8
- B. 4
- C. 3
- D. 6
Correct Answer: D 🗳️
What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?
- A. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
- B. The audience structure creates a Boolean OR, where a user having either category can be targeted.
- C. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
- D. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
Correct Answer: B 🗳️
How often must you review and assess a client's taxonomy for maintenance?
- A. Quarterly
- B. Weekly
- C. Yearly
- D. Daily
Correct Answer: B 🗳️
Which of these is a common use case for the Recency setting?
- A. To prioritize delivery of the most recent users in an audience
- B. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
- C. To extend data delivery beyond the default period for the audience
- D. To hide older audiences and users that are no longer as valuable for targeting
Correct Answer: B 🗳️
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