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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Topic 2: Data Visualization and Dashboards | - Filters and Drill-Downs
|
| Topic 3: Reports and Activation | - Data Export
|
| Topic 4: Data Integration and Configuration | - Data Stream Types
|
| Topic 5: Data Harmonization and Data Model | - Data Classification
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?
- A. 300
- B. 150
- C. 100
- D. N-A
Correct Answer: C 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
- A. Unmap 'Cost' in Google Campaign Manager
- B. Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
- C. Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
- D. Unmap 'Cost' in Google DV360
Correct Answer: A 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?
- A. Confirmed interest
- B. Confirmed Interest & Registered
- C. interest
- D. Interest & Registered
Correct Answer: D 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
What Is a disadvantage of using a Vlookup formula?
- A. Can return values only from the same data stream type
- B. Could extend processing time of data streams.
- C. It cannot be used more than once from the same data stream.
- D. It allows classifying data only on a basis of mutual entity keys.
Correct Answer: B 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
What is the relationship between "Media Buy Key" and "Campaign Key"?
- A. Many-to-many
- B. Many-to-one (one Campaign Key has many Media Buy Keys)
- C. One-to-one
- D. One-to-many (one Media Buy Key has many Campaign Keys)
Correct Answer: B 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
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