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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which question is most appropriate to ask when selling SPSS Data Collection?

A) How consistent is your decision making?
B) Are you able to analyze individual transactions to identify purchase patterns?
C) How do you currently deploy your analytics results?
D) Do you have projects where knowing what your customers thought would impact your decisions?

2. What is the main purpose of association algorithms in SPSS Modeler?

A) To divide the market or customer base into groups.
B) To reduce data to a simpler form.
C) To discover linked purchases and other occurrences.
D) To prepare a data set for optimal modeling.

3. Which SPSS product family is more focused on the Act phase of the predictive analytics process?

A) Deployment
B) Data Collection
C) Statistics
D) Modeling

4. SPSS Decision Management is most concerned with optimizing which type of decisions?

A) Personnel
B) Tactical
C) Strategic
D) Operational

5. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?

A) Document content management.
B) Integrated management and deployment environment.
C) Automation and integration of analytical processes.
D) Support for the entire model lifecycle.

Solutions: