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Google Display Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for several clients and you want to introduce them to
advertising on YouTube. One of your clients is skeptical of advertising on YouTube and they would like to know several reasons why they should invest in YouTube. Which one of the following is a valid statement about YouTube that would appeal to your client?

A) Google AdWords captures the history of what users have watched so advertisers can target to videos their audience prefers.
B) YouTube users watch close to 1 million videos per day.
C) People perform so many searches on YouTube that it is the second largest search engine in the world.
D) YouTube advertising costs less than Google AdWords.

2. Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
B) Service advertisements are not allowed in the Google Content Network.
C) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
D) Gareth can use the Display Ad Builder and use a template with the video ad format.

3. Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?

A) Keyword targeting
B) Remarketing
C) Internet category marketing
D) Contextual targeting

4. You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

A) Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
B) Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
C) Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
D) Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.

5. Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

A) Robert's ad may be paused by Google because there's an abundance of keywords.
B) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
C) Robert will generate more sales.
D) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.

Solutions: