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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A) Goals
B) Exits
C) Decision Splits

2. A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A) Data Filter
B) Attribute Group
C) SQL Query Activity

3. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A) Content Builder > Recent Sends
B) Automation Studio > Activities
C) Email Studio > Overview

4. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Continue monitoring the bounce rate for changes.
B) Nothing - bounce rates up to 30% are acceptable.
C) Remove the bounced addresses before the next send.

5. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Focus on action-driven subject lines.
B) Add complementary SMS campaigns.
C) Create more focused segmented lists for messaging.

Solutions: