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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 2: Lead Management | 24% | - Custom redirects: capabilities and use cases - Lists: types, capabilities and creation - Segmentation rules - Scoring and grading: definition and management - Page actions - Automation rules: components and use cases - Completion actions |
| Topic 3: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 4: Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Topic 5: Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Does an automation rule ever match a prospect more than once?
A. No, an automation rule will only affect a prospect one time
B. Yes, automation rules run every time.
Question 2
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Question 3
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A. The System Preferences Page
B. Admin-Domain Management
C. The Sent Emails Page
D. The Dashboard
Question 4
A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
A. 2,500
B. 3,500
C. 4,000
D. 3,000
Question 5
What Information does the tooltip above each step on the engagement studio program report provide?
A. High-level metrics only for prospects who have completed the step
B. High-level metrics only for prospects waiting to complete each step
C. High-level metrics only for prospects who left the program at each step
D. High-level metrics only for prospects who have skipped each step
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: A |



