Facebook Certified Community Manager : 600-101 Exam Questions

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Launch a referral program for current members to invite their neighbors to join the community
B) Encourage the moderation team to comment more on the content
C) Place targeted ads for potential members using fitness and wellness interest targeting
D) Partner with a national newspaper and publish an article about the community

2. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Highlight the leadership team with photos, announcements and by tagging them regularly.
B) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
C) Create an admin team profile for all team members to use when they make an official team action.
D) Create a team page for official communications and encourage the admin team to use their personal profiles.

3. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Post a poll in the community asking members if the company should close the group
B) Document the number of members and engagement statistics for the CEO to review
C) Determine if members of the group are more likely to retain their monthly membership
D) Survey members for positive community experiences to share with the CEO

4. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Record the total number of campaign comments through native insights
B) Measure the engagement rate on the influencers' posts
C) Determine the sentiment by scanning positive and negative comments
D) Analyze the reach of exhibition-related posts through Ads Manager

5. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

A) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
B) Create a joint moderation account with the name of the group
C) Enter a list of potentially offending keywords into the moderation tool
D) Make the team's Facebook Page an admin of the group

Solutions: