Oracle 1Z1-1031 Exam Questions : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
D) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.

2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps use different delivery methods.
B) The apps receive data via different win frequencies.
C) You cannot create a single campaign to deliver to multiple app partners.
D) The apps support different IDs.
E) The apps are ranked different priorities.

3. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Pixel URL field of the Campaign configuration
B) In the HTML text area in the Create New Tag prompt
C) In the Audience Delivery Criteria area in the Create New Target prompt
D) In the Target Selection area of the Create New Schedule prompt

4. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on products and offerings.
B) Classify user actions based on broad categories.
C) Classify user actions based on popularity of products.
D) Classify user actions based on the customer lifecycle.

5. What is the CPS pricing model?

A) This model allows clients to purchase data based on the overall win rate of the campaign.
B) This model allows clients to purchase data on a cost per category agreement.
C) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
D) This model allows clients to purchase data on a cost per 1,000 impressions basis.
E) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

Solutions: