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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
B) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
C) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
D) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.

2. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
B) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
D) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.

3. Which of the following reports shows statistics for ad variations?

A) Placement performance report
B) URL performance report
C) Keyword performance report
D) Ad performance report

4. You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?

A) Guest users
B) Object viewers
C) Read only users
D) View reports only users

5. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Only searches for "coffee cups" as it's using the exact match options.
B) Any queries that search for "coffee cups" in quotation marks.
C) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
D) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.

Solutions: