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GCCC SCMP Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Implementation and Execution	15-20%	- Change management communication - Project management for communication - Crisis communication planning - Resource allocation and budgeting - Integration of communication channels
Topic 2: Message Development and Design	20-25%	- Channel selection and optimization - Message strategy and architecture - Creative development processes - Audience segmentation and targeting - Content strategy
Topic 3: Evaluation and Measurement	15-20%	- Analytics and reporting - Measurement frameworks and models - ROI and business impact assessment - Key performance indicators (KPIs) - Continuous improvement processes
Topic 4: Strategic Communication Foundations	15-20%	- Communication theory and models - Role of communication in organizational strategy - Professional standards and competencies - Ethical principles in strategic communication
Topic 5: Strategic Planning and Analysis	20-25%	- Environmental scanning - Stakeholder identification and mapping - Setting strategic communication objectives - Situation analysis methodologies - Research and measurement frameworks

GCCC Strategic Communication Management Professional Sample Questions:

Question #1

A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A. The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
B. The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C. The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
D. After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.

Reveal Solution Discussion 0

Correct Answer: A 🗳️