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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
B) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
D) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.

2. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it provides a place to share information
B) How it supports business objectives
C) How it impacts online presence
D) How it creates interest in employee activities

3. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) A random sampling of the managers be interviewed.
C) Volunteers from the entire group be solicited for interviews.
D) Interviews be conducted after layoffs have occurred.

4. What is the MOST effective method of reputation risk management?

A) Honesty and candor
B) Communication transparency
C) Establishing partnerships
D) Scenario planning

5. What is the difference between a communication strategy and a communication plan?

A) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
B) They are the same, and the terms are interchangeable.
C) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
D) It does not matter which term is used as long as the document considers both internal and external communication.

Solutions: