CMA Category-Manager Exam Questions : Certified Professional Category Manager (CPCM)

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What does the metric 'Household Penetration' measure in market-level shopper dynamics?

A. The total revenue generated by a specific product category across all households in a market.
B. The average number of products purchased by each household within a specific category over a given timeframe.
C. The proportion of a household's total spending allocated to a specific product category.
D. The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.

Question 2

There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A. $2,000,000
B. $4,000,000
C. 67%
D. 75%

Question 3

Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A. Increase in Number of Households
B. Increase in Dollars per Unit
C. Increase in Total Baskets
D. Increase in Units per Trip

Question 4

What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A. Retailer Loyalty Data
B. Syndicated POS Data
C. Syndicated Panel Data
D. Retailer POS Data

Question 5

A successful promotion strategy considers which key metrics to fully understand performance success?

A. Internal Profit Data
B. Shopper Metrics (trips and baskets)
C. Syndicated POS Data
D. Internal POS Data

Solutions: