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Facebook 600-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Community Engagement | - Engagement tactics and content
|
| Topic 2: Insights and Measurement | - Analytics and reporting
|
| Topic 3: Community Strategy | - Community planning and objectives
|
| Topic 4: Moderation and Governance | - Community rules and enforcement
|
Facebook Certified Community Manager Sample Questions:
A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?
- A. Tag influencers to share the content and campaign hashtag
- B. Create targeted posts and ensure the content and tone are inclusive
- C. Change content strategy to target male followers during launch
- D. Create a social media account for the new product
Correct Answer: B 🗳️
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)
- A. Ask community members to send profiles in Austria to follow
- B. Run targeted ads to lookalike audiences in Austria
- C. Adapt the local dialect and reuse highly successful content
- D. Measure the audience of Austrian followers on existing platforms
Correct Answer: B,D 🗳️
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
- A. Create a post that discourages members from joining the new community
- B. Link to the new community and encourage people to join it
- C. Continue to focus on the original community
- D. Remove the members who are joining the new community
Correct Answer: A,C 🗳️
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
- A. Determine launch goals and milestones to achieve
- B. Review existing channel performance and replicate strategy
- C. Define partnership criteria with key food and beverage influencers
- D. Decide on the target audience and which platforms to use to reach them
Correct Answer: A,D 🗳️
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
- A. Share viral videos to spark discussion
- B. Post visuals that are aligned with the corporate identity
- C. Create a highly engaging text-based question of the day series
- D. Frequently encourage members to describe their best football tricks
Correct Answer: C,D 🗳️
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